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THE SALSIFY SMARTER MERCHANDISING BLOG

Posted by Emily Saka on Oct 30, 2013 12:30:00 PM

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A surprisingly diverse group of people are involved in creating a new product and bringing it to market. People from product development, sourcing, marketing, creative, regulatory, finance, and sales all contribute to the effort. Coordinating the activities of each and every person is challenging, especially when it comes to information about the new product: attributes, specifications, images, videos, packaging details, marketing copy for different regions and channels.

This infographic illustrates the collaborative, decentralized, and iterative nature of product content creation and distribution in new product development and introduction.

Infographic - How Product Content Moves through E-Commerce


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