At this year’s Shop.org Retail’s DIgital Summit, we all got a glimpse at the future of retail. Both technology and consumer demand will drive the challenges and opportunities for the retail landscape ahead of us. First, the speed and disruption of new technology is only going to increase. Keeping pace requires new systems of flexibility and coordination from retailers in-house and across the aisle. Who’s ready for “blink to buy” contact lenses?
By Evelyn Hartz on 6:30 PM on September 27, 2016
By Josh Mendelsohn on 8:21 AM on September 20, 2016
Today we announced that the Salsify Product Content Management (PCM) Platform now features new capabilities for retailers that enable unprecedented collaboration with brand manufacturers.
For the first time, retailers can use our platform to bridge the gap with their suppliers and drive efficient and continuous product content improvement at scale. This helps retailers provide the differentiated digital shopping experience that has become increasingly important to winning sales in today's distributed commerce world.
By Beibhinn George on 6:00 AM on September 16, 2016
Kristen is from East Lansing, MI and has been with Salsify for one year. Her favorite hidden gem is the summer Friday night movies at the Boston Harbor Hotel. As the Director of Product Management, Kristen drives the evolution of our platform to help our customers get great product content to their channels more easily, resulting in better shopping experiences for the consumers and more revenue for our customers.
By Lauren Lindsey on 7:00 AM on September 15, 2016
Over the past decade, the world of retail has changed dramatically. Not only do digitally-empowered customers now shop at their own convenience – when, where and how they want. But there has also been a power shift between brands and retailers. A brand can’t simply send a salesperson to a retailer’s headquarters, compete for shelf space, supply retailers with product and expect the best results. According to a recent McKinsey article, the balance of power in the consumer industry has “tilted”: “Retail buyers are more sophisticated, more analytical, and more demanding than ever.”
By Cara Wood on 10:47 AM on September 13, 2016
Takeaway: Successful online grocery and takeout delivery services have mastered convenient checkout processes to support their fast-turnaround times and drive results. In part one of this series, we share lessons in good checkout content for other online retailers.
It’s Saturday morning. You’re picking up groceries at your local food store. Winding your way toward the necessary aisles, checking nutrition information, comparing prices, and ensuring the size and quantity match your recipe needs for the week. Grocery shopping: a methodical and critical, albeit monotonous, function of life.
By Michael Johnson on 7:00 AM on September 8, 2016
Takeaway: The consumer product goods (CPG) category still has a lot of gains to make in ecommerce. Dr Pepper Snapple Group adopted an agile content creation strategy across its large portfolio of brands to take advantage of digital opportunities and are reaping the rewards. Jordan Ste. Marie, Sr. Manager of Ecommerce Marketing at Dr Pepper, shares three things every CPG brand can do based on his successful experience enhancing product content on Walmart.com.
By Matthew Gardner, Home Meridian on 7:00 AM on September 7, 2016
I’m the Director of Ecommerce for Home Meridian International, one of the world’s largest furniture producers, shipping more than 12,000 containers a year. HMI includes the diverse brands of Pulaski Furniture, Samuel Lawrence Furniture, Right2Home, and Prime Resources International.
Each HMI brand serves a unique customer and market niche and like many brands we’re constantly expanding and refining our furniture line, which makes maintaining up-to-the-minute product information a challenge.