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THE SALSIFY SMARTER MERCHANDISING BLOG

Top 5 Takeaways from Shop.org

By Peter Crosby on 3:30 PM on September 28, 2016

At this year’s Shop.org Retail’s DIgital Summit, we all got a glimpse at the future of retail. Both technology and consumer demand will drive the challenges and opportunities for the retail landscape ahead of us. First, the speed and disruption of new technology is only going to increase. Keeping pace requires new systems of flexibility and coordination from retailers in-house and across the aisle. Who’s ready for  “blink to buy” contact lenses?

Publish Your Product Content with Greater Confidence

By Evelyn Hartz on 6:30 PM on September 27, 2016

When you go live with a product page on your site, it can be scary. It gets even scarier when you’re working through a retailer and you don’t have a final view of the information before it goes live.

Debuting New Capabilities for Retailers to Improve Content Collaboration with Brand Manufacturers

By Josh Mendelsohn on 8:21 AM on September 20, 2016

Today we announced that the Salsify Product Content Management (PCM) Platform now features new capabilities for retailers that enable unprecedented collaboration with brand manufacturers.  

For the first time, retailers can use our platform to bridge the gap with their suppliers and drive efficient and continuous product content improvement at scale. This helps retailers provide the differentiated digital shopping experience that has become increasingly important to winning sales in today's distributed commerce world.

Citizens of Salsify: Meet Director of Product Management Kristen Fortino

By Beibhinn George on 6:00 AM on September 16, 2016
With our Salsify team growing, we’ve introduced a new blog series to introduce some of our team members and how they contribute to the company. Next up is Kristen Fortino from the Product Management team!

Kristen is from East Lansing, MI and has been with Salsify for one year. Her favorite hidden gem is the summer Friday night movies at the Boston Harbor Hotel. As the Director of Product Management, Kristen drives the evolution of our platform to help our customers get great product content to their channels more easily, resulting in better shopping experiences for the consumers and more revenue for our customers.

From supplier to partner: How to make the most of your retailer relationships

By Lauren Lindsey on 7:00 AM on September 15, 2016

Over the past decade, the world of retail has changed dramatically. Not only do digitally-empowered customers now shop at their own convenience – when, where and how they want. But there has also been a power shift between brands and retailers. A brand can’t simply send a salesperson to a retailer’s headquarters, compete for shelf space, supply retailers with product and expect the best results. According to a recent McKinsey article, the balance of power in the consumer industry has “tilted”: “Retail buyers are more sophisticated, more analytical, and more demanding than ever.”

Delivering Online: What food shopping can teach the rest of retail (Part 1)

By Cara Wood on 10:47 AM on September 13, 2016

Takeaway: Successful online grocery and takeout delivery services have mastered convenient checkout processes to support their fast-turnaround times and drive results. In part one of this series, we share lessons in good checkout content for other online retailers.  

It’s Saturday morning. You’re picking up groceries at your local food store. Winding your way toward the necessary aisles, checking nutrition information, comparing prices, and ensuring the size and quantity match your recipe needs for the week. Grocery shopping: a methodical and critical, albeit monotonous, function of life.

The proven path to triple-digit growth in CPG commerce

By Michael Johnson on 7:00 AM on September 8, 2016


Takeaway:
The consumer product goods (CPG) category still has a lot of gains to make in ecommerce. Dr Pepper Snapple Group adopted an agile content creation strategy across its large portfolio of brands to take advantage of digital opportunities and are reaping the rewards. Jordan Ste. Marie, Sr. Manager of Ecommerce Marketing at Dr Pepper, shares three things every CPG brand can do based on his successful experience enhancing product content on Walmart.com.

Home Meridian: How we empowered our sales teams with Sell Sheets

By Matthew Gardner, Home Meridian on 7:00 AM on September 7, 2016

I’m the Director of Ecommerce for Home Meridian International, one of the world’s largest furniture producers, shipping more than 12,000 containers a year. HMI includes the diverse brands of Pulaski Furniture, Samuel Lawrence Furniture, Right2Home, and Prime Resources International.

Each HMI brand serves a unique customer and market niche and like many brands we’re constantly expanding and refining our furniture line, which makes maintaining up-to-the-minute product information a challenge.

Three reasons to combine your product information and digital asset management

By Josh Mendelsohn on 7:00 AM on September 6, 2016

Takeaway: When your product information and digital assets live in a number of places throughout your organization, time and money are lost. We’ve gathered the three facts you need to make the case for a more structured, combined approach to PIM and DAM at your company.

Inject SEO into your product content strategy

By Cara Wood on 10:01 AM on September 1, 2016
If you want to win sales this holiday season, you need to get your product content on Google, optimize it by injecting some SEO into your PLAs and listen to your customers.


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