How to Calculate the ROI of Product Content Management

By Josh Mendelsohn on 9:00 AM on October 21, 2016

One of the top questions that we get when working with new customers - whether they are brand manufacturers, retailers, or distributors - is how do you measure the ROI of product content management? It feels like a complicated question. After all, investing in PCM can improve content accuracy and brand consistency. While those are benefits that impact online (and increasingly offline) sales results. It is really hard to attach an exact dollar amount to improvements. Product content management can also have a big impact on productivity because it’s way easier for internal teams to collaborate cross-functionally and ultimately allow internal consumers of content to find what they need to be successful. But again, it is hard to quantify that one.  

Surviving the Fashion Jungle: How apparel retailers can keep up with Amazon’s new approach to fashion

By Katie Machnik on 10:04 AM on October 20, 2016

Takeaway: Considering the fact that Amazon wants to take over apparel retail with it being the starting point for 55% of online shoppers, e-commerce retail needs to quickly establish a frustration-proof site experience and hold fast to brand-defining product and merchandising.

Amazon recently declared a takeover of e-commerce fashion, prompting analysts at Morgan Stanley and Cowen and Company to project that, within the year, the titan will surpass Wal-Mart as the largest U.S. apparel retailer. Recognizing the internet behemoth has the tools to consume the industry, this news has rightfully shaken those in fashion e-commerce.

4 Changes in Shopping Behavior that Could Impact Your Holiday Sales

By Cara Wood on 8:55 AM on October 14, 2016

Here’s the good news: Analysts are predicting that this will be the best holiday season for retailers since 2008. This year, consumers plan to spend an average of $636 on their holiday purchases, according to The NPD Group’s 2016 Holiday Purchase Intentions Survey. That’s 3% more than last year. The National Retail Federation predicts a similar increase (3.6%) in sales during November and December which would bring the size of the total sales in those key months to $655.8 billion.

What’s more difficult to predict is exactly where and how consumers will choose to shop this holiday season.

Improve Your Consumer-First Marketing Approach

By Michelle Burtchell on 10:50 AM on October 12, 2016

Takeaway: Today’s marketing teams face a growing list of digital channels on which to reach consumers. Here are actionable steps to put your consumer – and the product information they seek – at the center of every marketing initiative.

Our First Try at Improving STEM Education in Boston

By Evelyn Hartz on 9:12 AM on October 7, 2016

It’s STEM week in Boston! That means there are hands-on learning experiences taking place in middle schools through the city to get students more excited and comfortable doing the critical thinking and collaboration that applied science, technology, engineering and math requires. At Salsify, we’re extremely committed to ensuring the next generation of tech leadership is diverse. But the reality is we’re in an industry where women are on track to fill only 3 percent of the projected 1.4 million jobs opening in computer science by 2020.

New Data Confirms: Every Buyer's Journey is a Winding Road

By Peter Crosby on 12:57 PM on October 6, 2016

The Takeaway: Shoppers use multiple devices to browse and research before buying. It's no longer enough to have quality product content for every product, you need to have content ready for every stop along the way. We provide our advice on how to improve product page performance.

Delivering Online: What food shopping can teach the rest of retail (Part 2)

By Cara Wood on 8:00 AM on October 3, 2016

In part one of this series, we shared lessons in good checkout content for other online retailers.  In this second part, we look at validation through reviews. By putting convenience above all and streamlining the checkout, there is a reduction in abandoned shopping carts that even price doesn’t affect. Additional features that can be critical to reducing shopping cart abandonment are peer-to-peer advice and onsite search.

Top 5 Takeaways from

By Peter Crosby on 3:30 PM on September 28, 2016

At this year’s Retail’s Digital Summit, we all got a glimpse at the future of retail. Both technology and consumer demand will drive the challenges and opportunities for the retail landscape ahead of us. First, the speed and disruption of new technology is only going to increase. Keeping pace requires new systems of flexibility and coordination from retailers in-house and across the aisle. Who’s ready for  “blink to buy” contact lenses?

Publish Your Product Content with Greater Confidence

By Evelyn Hartz on 6:30 PM on September 27, 2016

When you go live with a product page on your site, it can be scary. It gets even scarier when you’re working through a retailer and you don’t have a final view of the information before it goes live.

Debuting New Capabilities for Retailers to Improve Content Collaboration with Brand Manufacturers

By Josh Mendelsohn on 8:21 AM on September 20, 2016

Today we announced that the Salsify Product Content Management (PCM) Platform now features new capabilities for retailers that enable unprecedented collaboration with brand manufacturers.  

For the first time, retailers can use our platform to bridge the gap with their suppliers and drive efficient and continuous product content improvement at scale. This helps retailers provide the differentiated digital shopping experience that has become increasingly important to winning sales in today's distributed commerce world.

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