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THE SALSIFY SMARTER MERCHANDISING BLOG

What You Need to Know About Walmart Content Spec 3.0

By Ana Sofia Camacho on 9:00 AM on December 9, 2016

Walmart has dramatically simplified their requirements for brands to get them more product content. Ultimately, this makes it easier to sell more products through Walmart.

We’ve heard from our customers that the number of attributes required by Walmart was a barrier to publishing new or refreshed content. After communicating that feedback to Walmart, we’re excited to hear they’ve chosen to offer an alternative to the attribute-rich Content Spec 2.0.

Bringing “Discovery” to Shoppers

By Michelle Burtchell on 12:13 PM on December 8, 2016

Takeaway: For retailers and brands, content is the key to taking on a more active role in the well-documented and oft-discussed buyers’ journey model. The first of a three-part series, we discuss the “Discovery” stage, and how no shopper’s search should be left to happenstance.

Insights for Improving Your Ecommerce Performance

By GUEST POST FROM Profitero on 9:00 AM on December 6, 2016

The Profitero Podcast Series hosts retail and CPG experts to discuss major market developments and  provides insights and strategies for improving performance in the online channel. Profitero SVP Strategy and Insights Keith Anderson shared some of his favorite insights and hottest topics from the first 25 episodes.

Why we support #GivingTuesday

By Evelyn Hartz on 8:51 AM on November 29, 2016

Many of us at Salsify participate today in #GivingTuesday, a global day dedicated to giving back in the aftermath of a busy shopping weekend. Early predictors estimate total charitable giving will increase 4.1% this year in the US, today is a day that is focused on improving that statistic.

How to quickly update your Walmart.com product pages

By Kelsey O'Brien on 8:00 AM on November 28, 2016

All it takes is one error to ruin a perfectly planned product page. Whether it’s an unclear product description, a low-res or incorrect image, the wrong product dimensions, a brand name typo, or another issue, a mistake will lower your conversation rates and could cause a spike in your product return requests.

What impact will Amazon's ban on incentivized reviews have on the marketplace?

By Garrett Bluhm, Hyland's on 8:00 AM on November 14, 2016

Takeaway: Amazon tightened the controls on incentivized reviews on its site. While the move is certain to improve authenticity and consumer trust, it may also impact brands who are late to market and the third-party seller industry. Here’s some advice on how it could impact your go-to-market strategy.

Swipe left, Swipe right: 4 reasons why mobile engagement will require a new approach to product merchandizing

By Guest Post from geekspeak on 7:00 AM on November 10, 2016

Consumer buying habits are constantly changing and adapting as technology offers more and more freedom to purchase products and services anywhere, anytime. Traditional brick-and-mortar retailers have felt the pain for a while now, as ecommerce continues to grow by leaps and bounds.

Alibaba doubles down on Singles’ Day: What e-tailers can learn from relevant themed-day success

By Cara Wood on 8:00 AM on November 1, 2016

Takeaway: With Alibaba's Singles’ Day ecommerce event underway, and culminating on November 11, there’s a slew of merchandising and ecommerce lessons retailers can learn and implement before the Holiday 2016 ecommerce window closes.

Inside a Global Brand: How to increase customer sales with ecommerce flywheel

By Cara Wood on 8:00 AM on October 28, 2016

Takeaway: Neil Ackerman of Mondelez, the international snack giant, shares five simple key levers for driving growth. Adopt these tips at your company to consistently provide consumers with the best selection, prices, content, and brand experience.

What DAM Capabilities Do You Need for Ecommerce?

By Evelyn Hartz on 4:00 PM on October 26, 2016

We all know that updated, approved digital assets are a critical component to creating a meaningful and consistent brand experience.

In fact, the research tells us that 66 percent of consumers want to see at least three images of a product while shopping. After all, how often do you purchase a product online if there’s no image?


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