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THE SALSIFY SMARTER MERCHANDISING BLOG

Ecommerce’s $4 Trillion Challenge: Shopping Cart Abandonment Rates

By Peter Crosby on 9:24 AM on August 26, 2016

Takeaway: Shopping cart abandonment is the often neglected leaky pipe for ecommerce profits. The rate at which customers who have selected a product and then do not follow through on buying it is highest on mobile phone - 81% of mobile shopping carts are abandoned. We offer three keys to a great mobile phone shopping experience to help you recover these potential sales.

Despite enticing product offerings, ecommerce retailers are getting cart-blocked at checkout. What gives? In 2014, online marketers lost $4 trillion in sales due to merchandise that was abandoned in online shopping carts.

Do You Have What it Takes to be a Digital Transformer?

By Aaron Doherty on 9:12 AM on August 25, 2016

This month, the popular brand Urban Outfitters, which also owns Anthropologie and Free People, announced it had appointed its first Chief Digital Officer to work across brands and “carve out” a strategy to drive digital growth. This is just the latest in a slew of similar brand announcements over the past year, including at Nike, which hired its first CDO to head the team responsible for digital products and services across Nike.com, the Nike Plus loyalty program and brand digital platforms. And currently, footwear competitor New Balance is searching for a Global Digital Leader who will be “responsible for developing, innovating and leading New Balance's digital presence around the world.”

How to write product descriptions that win sales

By Cara Wood on 8:00 AM on August 23, 2016
Shoppers are conducting more product research than ever, and that means brands must provide detailed product descriptions that answer all the questions those consumers might have.

Why Gift Guides Work — And How to Make Yours a Success

By Ashley Krahn on 7:00 AM on August 18, 2016

Create gift guides that will help you and your customers win the holidays.
Takeaway: Gift guides can provide your sales a huge lift over the holiday shopping season. The challenge? Proving relevance and standing out against all the other noise of the season. Here are 6 ways to put gift guides to work for you.

Gift guides have long been a powerhouse retail strategy: For example, The Sears Wish Book, the retailer’s famous Christmas catalog, got its start way back 1933, with featured items including, according to the Sears archives, the “Miss Pigtails” doll, an electric (battery powered) toy automobile, a Mickey Mouse watch, fruitcakes, Lionel electric trains, a five pound box of chocolates, and live singing canaries.”

How to Build the Perfect Strike Team

By Joe Gaudreau on 9:28 AM on August 17, 2016

Taking the leap to wrangle all the product content that exists throughout your organization into a single, organized place is a complex undertaking. No matter the size of your organization, it requires coordination across multiple stakeholders. Done right, it will boost your sales and decrease your overhead. But to get it right, you’re going to need what we at Salsify call a Strike Team. That’s our term for a cross-functional team responsible creating those critical processes needed for successful product content management within your organization. This group needs to be ready to sprint, deliver some quick wins, and drive change throughout your organization.

The aftermath of Amazon Prime Day: 5 things we learned

By Cara Wood on 12:01 PM on August 15, 2016

There's lots to learn from this year's Amazon Prime Day.

The Takeaway: This year's Amazon Prime Day has taught us few lessons about ecommerce, online shopping behaviors and the modern retail space in general.

Did you buy anything on Amazon Prime Day? If you did, you likely spent around $112, contributing to the $2.5 billion in sales that Amazon raked in. And your order was just one of approximately 22,321,428 other Amazon Prime Day transactions.

Citizens of Salsify: Meet Enterprise Account Executive David Gold

By Beibhinn George on 8:00 AM on August 12, 2016

With our Salsify team growing, we’ve introduced a new blog series to introduce some of our team members and how they contribute to the company. Next up is David Gold from the Sales team!

David hails from Brookline, MA and joined the Salsify team 18 months ago. His favorite hidden gems in Boston are the Boston Harbour Islands, and if he could only eat one food for the rest of his life it would be pizza, because “It’s so customizable!”. David is a member of the Sales team, which means he works with companies to meet their business objectives by investing in Salsify.

How can you unify the retail customer journey?

By Josh Mendelsohn on 8:00 AM on August 10, 2016

Can you create a consistent experience across every channel?

The Takeaway: Consumers are shopping across many devices, and as a result, they're interacting with multiple channels. It's called distributed commerce and it's dramatically changing the customer journey. Here are some tips on how to unify and bring consistency to that crazy path to purchase.

RetailDive called it "fractured." The customer journey now takes place wherever shoppers are and through whichever channels are the easiest to buy.

How to establish a product content workflow for the holiday season

By Cara Wood on 8:35 AM on August 9, 2016
You need to streamline your product content workflow to ensure your product information is accurate, consistent and up-to-date when it's in front of holiday shoppers this November and December.

5 Tips for Maximizing Product Sales This Holiday Season [Infographic]

By Cara Wood on 9:12 AM on August 3, 2016

Takeaway: Product content can play a huge role in your success this holiday season. Check out our infographic on the most important ways to make sure information about your holiday merchandise is complete, clear, compelling and available everywhere consumers will be shopping for gifts in November.


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